Sia Kinetic Typography Animation

MOTION GRAPHICS

CHALLENGE

How can I create an engaging kinetic typography video for Sia's "The Greatest"?

OUTCOME

I wanted the color scheme to be upbeat and relative to the original music video.

I watched the original music video and saw that around 3:30 (https://www.youtube.com/watch?v=GKSRyLdjsPA) in the music video, there's this bright red color that reflects off the dancers' skin. With my background for this kinetic typography piece, I incorporated a similar color with the red of the red-purple gradient.

With the typography, I remained minimalist in style and used two colors - white and a deep purple. I also used a similar system with the font families and only using two families as well. 

Credits

MOTION GRAPHICS

Marie Ventura

AUDIO

"The Greatest" by Sia. Songwriters: Greg Kurstin / Kendrick Lamar / Blair Mackichan / Sia Kate Furler.
The Greatest lyrics © Warner/Chappell Music, Inc, Sony/ATV Music Publishing LLC

SOFTWARE (ANIMATION)

Adobe After Effects

Adobe Illustrator

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© 2020 MARIE VENTURA. ALL RIGHTS RESERVED.