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Sia Kinetic Typography Animation
How can I create an engaging kinetic typography video for Sia's "The Greatest"?
I wanted the color scheme to be upbeat and relative to the original music video.
I watched the original music video and saw that around 3:30 (https://www.youtube.com/watch?v=GKSRyLdjsPA) in the music video, there's this bright red color that reflects off the dancers' skin. With my background for this kinetic typography piece, I incorporated a similar color with the red of the red-purple gradient.
With the typography, I remained minimalist in style and used two colors - white and a deep purple. I also used a similar system with the font families and only using two families as well.
"The Greatest" by Sia. Songwriters: Greg Kurstin / Kendrick Lamar / Blair Mackichan / Sia Kate Furler.
The Greatest lyrics © Warner/Chappell Music, Inc, Sony/ATV Music Publishing LLC
Adobe After Effects
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