Risk Aversion and Insurance Animation

MOTION GRAPHICS, ILLUSTRATION

Using Illustrative Animation to Reinforce Business Economics Concepts

CHALLENGE

What is the most engaging way to explain how insurance works? How can we show this in a more visual and storytelling way to engage students? Is there a different way to show this concept besides having a professor speak on a white background?

OUTCOME

A colorful, illustrative motion graphics explainer video to explain how insurance works with the example of an eBike - imagery consisted of a woman riding her eBike across a forested road, exchanges of insurance for money, and illustrative icons animated on blue background color blocks. 

Credits

CLIENT

University of Michigan Ross School of Business (Michigan Ross)

MOTION GRAPHICS, ILLUSTRATION

Marie Ventura

AUDIO

Voice Over from Faculty at Michigan Ross

Recorded and Edited by Michigan Ross

SOFTWARE (ANIMATION)

Adobe After Effects

Adobe Illustrator

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© 2020 MARIE VENTURA. ALL RIGHTS RESERVED.