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Risk Aversion and Insurance Animation
MOTION GRAPHICS, ILLUSTRATION
Using Illustrative Animation to Reinforce Business Economics Concepts
CHALLENGE
What is the most engaging way to explain how insurance works? How can we show this in a more visual and storytelling way to engage students? Is there a different way to show this concept besides having a professor speak on a white background?
OUTCOME
A colorful, illustrative motion graphics explainer video to explain how insurance works with the example of an eBike - imagery consisted of a woman riding her eBike across a forested road, exchanges of insurance for money, and illustrative icons animated on blue background color blocks.
Credits
CLIENT
University of Michigan Ross School of Business (Michigan Ross)
MOTION GRAPHICS, ILLUSTRATION
Marie Ventura
AUDIO
Voice Over from Faculty at Michigan Ross
Recorded and Edited by Michigan Ross
SOFTWARE (ANIMATION)
Adobe After Effects
Adobe Illustrator
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