Expected Value Animation

MOTION GRAPHICS, ILLUSTRATION

Using Illustrative Animation to Reinforce Business Economics Concepts

CHALLENGE

How can we visually show how expected value works and probability? What is a different solution to visually presenting the information instead of having the professor speak with a white background?

OUTCOME

Distinctive illustrations, icons, and kinetic type on shades of blue color blocks for a vivid motion graphics explainer video to engage students. The professor explains how expected value works.

Credits

CLIENT

University of Michigan Ross School of Business (Michigan Ross)

MOTION GRAPHICS, ILLUSTRATION

Marie Ventura

AUDIO

Voice Over from Faculty at Michigan Ross

Recorded and Edited by Michigan Ross

SOFTWARE (ANIMATION)

Adobe After Effects

Adobe Illustrator