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Expected Value Animation

MOTION GRAPHICS, ILLUSTRATION

Using Illustrative Animation to Reinforce Business Economics Concepts

CHALLENGE

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How can we visually show how expected value works and probability? What is a different solution to visually presenting the information instead of having the professor speak with a white background?

OUTCOME

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Distinctive illustrations, icons, and kinetic type on shades of blue color blocks for a vivid motion graphics explainer video to engage students. The professor explains how expected value works.

Credits

CLIENT

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University of Michigan Ross School of Business (Michigan Ross)

MOTION GRAPHICS, ILLUSTRATION

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Marie Ventura

AUDIO

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Voice Over from Faculty at Michigan Ross

Recorded and Edited by Michigan Ross

SOFTWARE (ANIMATION)

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Adobe After Effects

Adobe Illustrator

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