Using Illustrative Animation to Reinforce Business Economics Concepts

CHALLENGE

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What is the most engaging way to explain the Business Economics concept of the endowment effect? How can we show this in a more visual and storytelling way to engage students? Is there a different way to show this concept besides having a professor speak on a white background?

OUTCOME

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A lively, colorful and illustrative motion graphics explainer video to engage students. Each scene looks like it could be part of a picture book. The professor explains the endowment effect with using an example with the price of airline tickets - so imagery consisted of airplanes flying through clouds, over whimsical patterned fields, and scenes from an airport.