Adverse Selection Animation
ART DIRECTION, MOTION GRAPHICS, ILLUSTRATION
Using Illustrative Animation to Reinforce Health Insurance Concepts
CHALLENGE
What is the most engaging way to explain the concept of adverse selection? How can we show this in a more visual way to engage students? Is there a different way to show this concept besides having a professor speak on a white background?
OUTCOME
Distinctive illustrations, icons, and kinetic type on shades of blue color blocks for a vivid motion graphics explainer video to engage students. The professor explains how adverse selection happens in health insurance markets and why it is a problem.
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