Adverse Selection Animation

ART DIRECTION, MOTION GRAPHICS, ILLUSTRATION

Using Illustrative Animation to Reinforce Health Insurance Concepts

CHALLENGE

What is the most engaging way to explain the concept of adverse selection? How can we show this in a more visual way to engage students? Is there a different way to show this concept besides having a professor speak on a white background?

OUTCOME

Distinctive illustrations, icons, and kinetic type on shades of blue color blocks for a vivid motion graphics explainer video to engage students. The professor explains how adverse selection happens in health insurance markets and why it is a problem.

Credits

CLIENT

University of Michigan Ross School of Business (Michigan Ross)

ART DIRECTION, MOTION GRAPHICS, ILLUSTRATION

Marie Ventura

AUDIO

Voice Over from Faculty at Michigan Ross

Recorded and Edited by Michigan Ross

SOFTWARE (ANIMATION)

Adobe After Effects

Adobe Illustrator

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© 2020 MARIE VENTURA. ALL RIGHTS RESERVED.